![]() ![]() In 1998, WPP formed an alliance with Asatsu-DK Inc. This included the 1999 acquisition of Lambie-Nairn. WPP's acquisitions continued into the 1990s, when WPP bought firms in the healthcare advertising, digital-marketing, online shopping, digital media, data management, retail and corporate consultancy, and sports-marketing industries. In 1989, it acquired Ogilvy Group for $864m. The company listed on the NASDAQ in 1988 (and later switched its secondary listing to the NYSE). Walter Thompson (including JWT, Hill & Knowlton, and MRB Group) for $566m. ![]() In the same year (1987), the company acquired J. In January 1987, the company acquired Scott Stern Associates, at the time Scotland's largest design and advertising company. In later years, WPP regularly acquired dozens of companies annually. In the 1980s, WPP began its strategy of growth via acquisitions. On 25 November 2004 WPP closed the Burntwood factory, and stopped manufacturing Picquotware all assets were sold on 14 December 2004. In November 1987 a fire destroyed the Northampton factory, so production was restarted at Burntwood in Staffordshire. ĭuring 1986, WPP became the parent company of Picquotware, a manufacturer of teapots and jugs, based in Northampton. In 1985 Martin Sorrell and Preston Rabl, searching for a listed company through which to build a worldwide marketing services company, bought a controlling stake. The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. On 14 April 2018, Martin Sorrell retired 33 years after founding the company. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It was the world's largest advertising company, as of 2019. WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. ![]()
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